Meta Keywords in SEO. Do you need them?

meta keywords tag

Meta Keywords tags are a brief extract of a page. It tells search engines about the page content. These are not visible on your web page. It lies in the head section of your webpage.

History of Meta Keywords

In early days of Internet, the Meta keywords tag was very useful in helping pages to win on search engines. Unfortunately, so many spammers have abused the meta keywords tag that search engines have had to de-emphasize their importance.

Should I use Meta Keywords on my website?

In 2009, Google confirmed, that Google doesn’t use keyword tag in ranking web search results.  This video explains more, or see the questions below.

 

Still there are some search engines as well which are using it. So, in case you decide to use it, you can go ahead rad this article.

Understanding Meta Keywords

Meta keywords tag provides a list of words or phrases about the contents of the Web page. These are some additional text for crawler-based search engines.

A meta keywords tag is supposed to be a brief and summarizing list of the most important words of your page.

How to use Meta Keywords tag

Add the following meta tags in the HTML source of your webpage.

<head>
<title>Your Page titl goes here!</title>
<meta name=”description” content=”Describe your page in less then 160 characters.” />
<meta name=”robots” content=”noodp” />
<meta name="keywords" content="keywords, keyword, keyword phrase, and so on">
</head>

Make sure you chose correct keywords to target audience. If a Web Crawler finds the same words on your website and in your meta tags, these words will be ranked higher in the search index.

Tips to use Meta Keywords tag

  • Keep the tag to between 4 and 8 keywords or keyword phrases.
  • To separate the different keywords and keyword phrases simply place a comma between the terms.

Official Guidelines for Meta Keywords

To view the Global Structure of HTML, please visit The global structure of an HTML document – W3C Recommendation.