This statement does not declare the amount of bid placed by twitter, but includes that Twitter will be able to show in-game highlights from Thursday Night Football and pregame Periscope broadcasts from players and teams. Periscope is the live-streaming video app Twitter acquired last year.
“People watch NFL games with Twitter today,” said Jack Dorsey, Twitter’s chief executive, in prepared remarks. “Now they’ll be able to watch right on Twitter Thursday nights.”
“There is a massive amount of NFL-related conversation happening on Twitter during our games,” NFL Commissioner Roger Goodell said in prepared remarks.
In February of 2016, the NFL announced that both CBS and NBC will broadcast five Thursday Night Football games, growing the package to 10 broadcast games in 2016 and 2017 from eight in 2014 and 2015. All Thursday Night Football broadcast games will continue to be simulcast on NFL Network.
NFL Network will also exclusively televise an eight-game schedule of regular season games comprised of Thursday Night Football, late-season games on Saturday, and additional games to be determined.
Twitter outbid a number of companies, including Verizon Communications, Yahoo, and Amazon.com to win the deal, according to Bloomberg, which first reported the news. Facebook dropped out of the bidding last week, the report said.
— Roger Goodell (@nflcommish) April 5, 2016