Google Image Search introduced Similar Items

Google Image Search has introduced Similar Items

Google Image Search has introduced “Similar Items” on mobile web and the Android Search app. The “Similar items” feature will help users find products they love in photos that inspire them on Google Image Search.

Currently, this feature supports handbags, sunglasses, and shoes. But Google has plan to cover other apparel and home & garden categories in the next few months.

Google Image Search has introduced Similar ItemsGoogle is using machine vision technology to identify the Similar items in lifestyle images and displays matching products to the user.

This feature enables users to browse and shop inspirational fashion photography and find product info about items they’re interested in. Try it out by opening results from queries like [designer handbags].

According to Google, finding price and availability information was one of the top Image Search feature requests from our users. The Similar items carousel gets millions of impressions and clicks daily from all over the world.

How to make your products eligible for Similar items

  • Make sure to add and maintain product metadata on your pages. This helps Google find product offerings on the web and give users an at-a-glance summary of product info.
  • Products with name, image, price & currency, and availability meta-data on their host page are eligible for Similar items
  • Test your pages with Google’s Structured Data Testing Tool to verify that the product markup is formatted correctly.
  • See your images on image search by issuing the query “” For results with valid product markup, you may see product information appear once you tap on the images from your site. It can take up some time for Googlebot to recrawl your website.

Right now, this feature is available on mobile browsers and the Android Google Search App globally. Google will expand this feature to more platforms in 2017.

To prevent your images from showing in Similar items, you can opt-out of Google Image Search.