We are in 2017 now. Search Engine Optimization has grown up with lighting speed. This is the time to check your Digital Marketing tactics once again. Many things have changed in last few years, and many going to change this year. So are you ready for the top SEO trends in 2017? Let’s check it out.
What are the SEO trends in 2017?
1. Mobile search
We are living in a mobile-first world. Since you wake up, till you go to bed, you check your smartphone multiple times. It can be your emails, social media, chats, alarm, reminder or can be anything else.
In last few year, mobile has changed the way search engine look at them. Remember Mobilegeddon?
A few months ago, Google said, “To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”
Statcounter, a research company that tracks internet use across 2.5m websites, said 51.3pc of pages were loaded on mobile devices in October, the first time they have surpassed desktop and laptop computers.
So, in 2017, separate your desktop and mobile measurement plans to account for the fundamental differences between mobile and desktop behavior.
2. Google’s Accelerated Mobile Pages (AMP)
Google AMP needs no introduction now. It delivers content to mobile users in a blink of an eye. Though Google says, AMP pages are not yet ranking signal, we know, fast loading pages are always preferred in Google search. So why not to use it?
Publishers who already switched to AMP, have experienced a better user experience. These factors impact SEO in the direct or indirect way. So we assume, AMP is going to be more and more strong in 2017.
3. Google’s Mobile-First Index
Google has confirmed that they are rolling out a separate indexing for mobile specific users. Google explains mobile-first index like this.
“Our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.”
Google also confirms that mobile-first does not mean that it won’t index the desktop version of a site. If a site doesn’t have any mobile version, Google will index and consider for rankings its desktop one. And this will be the case even if that same website has an AMP version.
Even if Google says it will index Desktop version, having a mobile website will a plus. We are expecting that Google will roll out mobile-first index completely by the end of this year.
4. More featured snippet or Position 0
Google’s quick answer helps users to get the answers to their question quickly. It saves user’s time and improves their experience.
Per a study by Stone Temple Consulting, the volume of rich answers appearing in search results has nearly doubled from 2014 to 2016. So, this thing is going to be one of the most important things in SEO 2017.
For the best shot at getting a Featured Snippet, your content should be between 40 and 50 words, according to SEMRush‘s analysis.
5. Machine Learning, Artificial Intelligence, and Google RankBrain
There is no doubt, Google’s main focus is on Artificial Intelligence. If you followed Google I/O event 2016, most announcements were related to AI. Google also said that the speech recognition errors have reduced from 25 to 8 percent.
Voice search will grow even more in 2017, with better voice recognition and understanding.
6. HTTPS Everywhere
Google inducted https as a ranking factor in its algorithm. Since then many companies just ran to shift from HTTP to HTTPS. Let’s expect more website switching to HTTPS than ever.
Every day, more and more people are joining the Internet. 2017 will see a hike on Internet usage. People are more concerned with the content they read. As an SEO marketer, you have to be prepared for changes. Keep an eye on SEO trends in 2017. All the best everyone!