Samsung is now the top seller in the US smartphone market. 11 months ago, Samsung overtook Apple but started to fall down. Since the launch of Galaxy S7, Samsung is leading again.
Compared to the Galaxy S6 series performance last year, the S7 series is showing as much as 50% higher sales during its opening month of sales in some markets.
Counterpoint’s Research Director Jeff Fieldhack said, “The US is a key & very strong market for Samsung. There is a high percentage of premium devices sold like the Galaxy S7 series. Moving the launch to early March was a great strategy for Samsung.”
Adding further comments on demand for S7 models, James Yan, Research Director in China for Counterpoint said. “Last year, demand for the Galaxy S6 Edge model was high but because of supply constraints, Samsung lost the window of opportunity.”
“This year the sales mix is almost 47% Edge vs 53% flat models. Thanks to a better supply situation for the popular curved edge display model. In addition, there has been a greater adoption to the edge display by consumers.”
“We believe the S7 series will still face an uphill task in China as it will compete against numerous Android flagships with a similar dual edge display such as Vivo’s Xplay5 Elite and new flagships from Huawei — the Ascend P9 and Mate 8 models.”
Neil Shah, Research Director with Counterpoint said, “The subtle industrial design tweaks such as the rounded back and reduced protrusion of the camera make for an improved in hand feel. In addition, the enhanced camera performance, expandable memory storage, waterproof capability and lower price is proving to hit the right note with consumers.
According to Neil, S7 series should sell better than S6 and S5. The revival in the premium segment due to the uptick in Galaxy S7 demand is also accompanied by strong growth in Samsung’s low tier portfolio with its J series (Galaxy J2, J5, J7 popular models) and Galaxy Grand Prime. This will drive scale and will help Samsung defend its leading market share position globally this year.