Ask anyone about on-page SEO, and be ready to hear, meta tags, keywords and so on. On Page SEO is more than just updating your meta tags and description.
What is On-Page SEO?
First thing first. On-page SEO means optimizing your web pages to rank higher in the search result. When they rank high in the search result, you get more traffic to your web pages. On-page SEO focus on content and HTML code which can be optimized.
You need to optimize your page in such a way, that it is more relevant to your user’s query. So, when Google serves the page in results, you get more and more visitors. And if they like your content, they will share and link to your content which is a bonus.
Here is a list of some more on page SEO factors that affects your ranking in Google.
1. Site Speed
Google has said this in past, that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting.
According to a campaign ran by Google, called #MobileMadness, when they asked users What do they dislike the most when browsing the web on your mobile device? Almost half of 570 respondents said their top frustration was waiting for slow pages to load.
Look at your site and see if there is anything slowing down the speed.
- Leverage Browser Caching
- Optimize Plugins & Images
- Use GZIP Compression
- Switch to Faster Hosting
- Clean Up HTML & CSS Coding
- Eliminate Ads
- Minimize Redirects
Here is a list of tools which can provide performance tips and feedback on page speed, along with suggested fixes.
- Page Speed Insights
- Pingdom Website Speed Test
- Mobile Website Speed Testing Tool
2. Content is still the King in 2018
Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.
Your content decides the importance of your page in a search result. Remember, Google’s primary focus is to serve most relevant information to users. If your page does not offer any information about what user is looking for, it is hard to rank on first or even on next few pages.
3. Mobile-Friendly (Responsive) Website
This is a well-known fact now. Google started pushing down the sites in their search result, which is not mobile friendly. If you are still not aware of this, you must read this article about mobile friendliness. Make sure you have a responsive website or a separate website for your mobile phone visitors.
4. Use SEO-Friendly URLs
According to Google, they give importance to first three to four words in your URL. So keep your URL short. Include your targeted keyword in your URL.
Rand Fishkin of Moz said more folders can “create a perception of depth for both engines and users, as well as making edits to the URL string considerably more complex.”
bad URL domain.com/p=111
Long URL domain.com/5/11/2017/tag/seo/on-page-seo-factors
5. Start page title with keyword
Keep our keyword closed to the beginning. If possible, start your title with your keyword. We know, the title is one of the most important ranking factors, so make sure you use your keyword in title wisely. Here is an example.
6. Title in an H1 tag
Mostly CMS like WordPress does it automatically. But still double check it, in case your theme is overwriting this setting. H1 tag is a strong signal and you should take care of that. Check this video by Matt Cutts.
7. Subheadings in H2 tags
At least one subheading should contain your targeted keyword. Make sure your wrap your subheading in an H2 tag.
8. Add keyword in first 100 words or first paragraph
Make sure your keyword appears in the first paragraph, or in first 100 words. This will give an idea to your visitor about the page and its content. Also, do it for your user, not for just search engine.
9. Optimize your images
How do you name your images before uploading them? Or do you even make changes to the image name? Do you know that your image name tells more about the image to Google? Make sure you add your keyword logically in your image file name. An image cute-cat.jpg makes more sense than abcd1234.jpg.
10. Outbound link
When you link to an external source, it is called outbound link. Making an outbound link is easy. It provides more information to Search engine about your page. Make sure you chose your outbound link wisely.
11. Internal Linking
Use internal linking where ever it is relevant and logical. Recommended number of internal links are 2-3 links per 300 words. But it can be more or less depending on the content length and the relativeness of the link.
Don’t do it compulsorily. Do internal linking naturally. If you need an example, look to any page of Wikipedia.
There was a time, where it was easy to rank higher using spammy, keyword stuffing. Then, Google released Panda algorithm in 2011, and it changed everything. It mainly focuses on content quality. If you have good content you can expect to rank higher. Panda algorithm is now a part of Core algorithm, and Google is updating it regularly.
As you know, Google is pushing Artificial intelligence everywhere. SEO marketers are now trying to figure out how to deal with Google Rankbrain. The machine learning system was implemented in 2015 and is now the third highest ranking factor.
In short, SEO is an ongoing process, and you must keep is up to date, based on new changes done by Search Engines.
These on-page SEO techniques will help you to boost SEO performance of your website. If you have more things to add or have anything to add, please let us know in the comment section.