As promised, Google has rolled out mobile-friendly algorithm boost update. Google Webmaster Trends Analyst John Mueller announced it this morning on Twitter, saying, “The mobile changes mentioned here are now fully rolled out.”
FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2
— John Mueller (@JohnMu) May 12, 2016
Google already rolled out the heads-up in March this year. They said, they are working to boost the mobile-friendly algorithm in May, and clearly, that has finished rolling out today.
The purpose is to “increase the effect of the [mobile-friendly] ranking signal.” As Google said in March, if you are already mobile-friendly, you do not have to worry, because “you will not be impacted by this update.”
What is Google mobile-friendly algorithm boost update?
The Google mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that is why it took some time to roll out fully. So depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.
Is it another Mobilegeddon?
A webmaster asked this question to John Mueller, and he said, “No, not really.”
@tyron_love No, not really. 🙂
— John Mueller (@JohnMu) May 12, 2016
You might see a change in ranking and traffic from Google’s mobile search. This is due to the latest update that Google has rolled out.
How to check if my website is Mobile friendly?
If you are not mobile-friendly, or if you want to ensure that you are, check the Google mobile-friendly tool, and check Google’s mobile guidelines. Make sure that you pass the mobile friendly test to take the advantage of Mobile friendly algorithm update.
April 21st 2015, the day when Mobilegeddon was launched by Google. The day when mobile friendliness became the official ranking signal. If a page has high quality content and is not mobile friendly, you might see this page on first page of google on your mobile search.
