Handset manufacturer Lava International signed Mahendra Singh Dhoni as a new Brand Ambassador.
“Bringing him on board strengthens our resolve to offer trusted and reliable products and services to all our consumers at all times,” Solomon Wheeler, vice president and head of marketing and communication, Lava International, said in a statement.
There is no official statement about the signing amount yet.
Dhoni was quoted by ETTelecom saying, “In a highly competitive mobile handset market, Lava stems out as a brand that differentiates itself through a compelling story, a commitment to stay relevant and high-quality products and services.”
“I am very happy to associate with Lava. I look forward to working with them closely,” Mahendra Singh Dhoni said. Here is a Tweet by MS Dhoni.
— Mahendra Singh Dhoni (@msdhoni) April 10, 2016
Established in 2009, Lava International Limited is today one of India’s leading and fastest growing mobile handset companies. Lava and Xolo are the two product brands that operate under the parent company, Lava International.