How many links on a page should we have?

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In recent video, Matt Cutts clarified that there is no limit on number of links on a page can have, you can use more than 100’s of links per page and if they are not of spam links, Google will not penalize you for that.

The most popular question by all the SEO developer is

“How many links on a page should we have? Is there a limit?”

The 100-link limit actually came from sources within Google and has been restated for years, as recently as a March 2009 post by Matt Cutts, in which he quotes the Google guidelines as saying:

Keep the links on a given page to a reasonable number (fewer than 100).

The early crawlers covered the amount of data they would process for any given page, due to bandwidth limitations. Ultimately, 100 links was mostly a good rule of thumb for what would fit in a page that met those processing limits.

In an Interview with Moz, Matt explained this. He said “keep the number of links to under 100” is in the technical guideline section, not the quality guidelines section. That means we’re not going to remove a page if you have 101 or 102 links on the page.

Think of this more as a rule of thumb. Originally, Google only indexed the first 100 kilobytes or so of web documents, so keeping the number of links under 100 was a good way to ensure that all those links would be seen by Google.

These days I believe we index deeper within documents, so that’s less of an issue. But it is true that if users see 250 or 300 links on a page, that page is probably not as useful for them, so it’s a good idea to break a large list of links down (e.g. by category, topic, alphabetically, or chronologically) into multiple pages so that your links don’t overwhelm regular users.

Matt enlightened that you can include  as many as link you want on any of web page, and there is no restrictions, the limit on page size which Google bots can crawl also increased and hence the number of the links.Two more important things to remember here are

  • Page rank will be divided equally in all those pages, so having more links will cause in pagerank to other links existing on that page.
  • A webmaster must check the number of links, if they are low quality, or appears to be spammy, Google will penalize the site for that. There are also chances that your page will not get indexed.