Google webspam report 2016: How Google fights spam

Google webspam report 2016

Google is continuously working to provide high quality, spam free search results. Google webspam report 2016 shows, how they are fighting with spam. Here are the key points from Google webspam report 2016.

  • In 2016, a 32% increase in hacked sites, compared to 2015.
  • Lots of webmasters affected by social engineering, unwanted software, and unwanted ad injectors.
  • Since more people are searching on Google using a mobile device, there is a significant increase in spam targeting mobile users.
  • There is a rise in spam that redirects users, without the webmaster’s knowledge, to other sites or pages, inserted into webmaster pages using widgets or via ad units from various advertising networks.

How Google Fights Spam

  • Google has changed the way how they rank websites in search results. It includes Penguin algorithm work in real time.
  • They sent over 9 million messages to webmasters to notify them of webspam issues on their sites.
  • Also, they started providing more security notifications via Google Analytics.
  • Google performed algorithmic and manual quality checks to ensure that websites with structured data markup meet quality standards. They took manual action on more than 10,000 sites that did not meet the quality guidelines for inclusion in search features powered by structured data.
  • In 2016, Google received over 180,000 user-submitted spam reports across the globe. 52% of those reported sites were spam.
  • They conducted more than 170 online office hours and live events around the world. It includes audiences over 150,000 website owners, webmasters and digital marketers.

I found this video where Matt Cutts explains what’s it like to fight webspam at Google.

You can read the detailed report here.