Google has deeply integrated the Google Search Console metrics into the Google Analytics reports. Google has started rolling out the feature. You might receive it in upcoming days or week.
To experience the new combined reports from Search Console and Google Analytics, make sure your properties are linked. To see the new report.
- Go to Google Analytics accounts.
- Under the Acquisition tab, you will see a new section named “Search Console”.
- This has replaced the old “Search Engine Optimization” tab.
The new Search Console tab shows the data from two sources. Search Console and Google Analytics, in one combined report. Google will show you acquisition, behaviour and conversion metrics for your organic search traffic directly in these reports. Earlier, you could only see the acquisition data in the old search engine optimization reports.
The Search Console tab has four sections. Landing Pages, Country, Devices and Queries. The first three section give you the idea about user’s journey. The Queries report just gives you acquisition metrics, like the old report.
Take a look to these metrics, which you can now see in one report.
Using these new insights, you can examine your organic search data and find unique and actionable insights. Your Acquisition metrics from Search Console can now be used with your Behaviour and Conversion metrics from Google Analytics. Means, metrics like impressions and average position can be used paralleled with bounce rate and pages per session.
Google also explained some benefits of Google Search Console metrics into the Google Analytics.
- Landing pages that brings customer to your website from Google organic search. Observe the engagement rate. If low, consider improving these landing pages.
- Landing page with high engagement rate. But failed to attract users from Google organic search. Consider improving data like title and description.
- Observe the search queries that are performing well for landing page.
- Segment organic performance, by device category in new devices report.
“While the data is displayed in parallel, not all Google Analytics features are available for Search Console data. Including segmentation. Any segment that is applied to the new combined reports will only apply to Google Analytics data. You may also see that clicks from Search Console may differ from total sessions in Google Analytics.” Said Joan Arensman, Product Manager, and Daniel Waisberg, Analytics Advocate.