Google Search Analytics Report now includes Local results

Google Search Analytics Report now includes Local results. It also includes Knowledge Panel and Rich Snippets.

To see the change, you m

  • login to your Google Search Console account.
  • Click on the Search Analytics.
  • You will notice a vertical line on April 27, 2016, that says “update”.
  • When you click on learn more link there, it takes you to this page.
Google Search Analytics Report now includes Local results
Screenshot from Search console showing, a vertical line on April 27, 2016 that says “update”.

The page explains Google updated how it calculates some of the search analytics impressions and clicks in that report. Also, Google said there it impacts mobile apps the most.

“A significant part of this change will affect website properties with associated mobile app properties. Specifically, it involves accounting for clicks and impressions only to the associated application property rather than to the website.”

John Mueller, from Google, said, “We recently made some changes in how Search Console reports & calculates clicks and impressions in Search Analytics.”

“As a result, you may see a change in the click, impression, and CTR values shown there. For most sites, this change will be minimal. Also, a significant part of this change will affect website properties with associated mobile app properties.”

“Specifically, it involves accounting for clicks and impressions only to the associated application property rather than to the website. Also, Google has changed the way they count links shown in the Knowledge Panel, in various Rich Snippets, and in the local results in Search (which are now all counted as URL impressions).”

John answers a question as well.

How Google handles local results?

“Luckily, it’s pretty straightforward.

  • If a URL from your site is included in the local result, Google counts it as impression.
  • For the same URL is included multiple times (eg, multiple franchises in the same area with a shared web URL), that URL is just counted once.”
  • If the same results page includes a local result (w/web link) + a natural web result, then that’s counted as 1 site impression (which is used for the view by a query, for example). And the URLs individually get the page impressions (which is used in the per-page view). “

A tweet by John, explains it a bit more.

Hopefully, this we will see the separate report for knowledge graph soon. You can view the entire discussion on Google+.