According to Google latest announcement, they are now using SSL/ HTTPS as a ranking signal in their Google search algorithm.
Google has been encouraging the use of HTTPS (HTTP over TLS/Transport Layer Security) for quite some time. Google calls it “HTTPS everywhere” at Google I/O.
According to the company, they have noticed enough numbers of Webmaster are now using SSL connection for their site. Here is an official statement by Google.
“We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now, it’s only a lightweight signal. Affecting fewer than 1% of global queries. It carries less weight than other signals such as high-quality content.
A tweet by Matt Cutts
Reading “HTTPS as a ranking signal”: http://t.co/nEjcGhm8bJ
— Matt Cutts (@mattcutts) August 7, 2014
Google will publish detailed best practices to make implementation easier, and to avoid common mistakes, in the upcoming weeks.
“Keeping users’ data safe is important.” This is the thoughts behind adding HTTPS as a ranking signal in Google’s web-search. HTTPS protects the connection to the website through authentication and encryption,” says Google’s John Mueller.
Google Suggests, if you already have SSL enabled, make sure to test its security level and configuration using this Qualys Lab tool.