Google rich cards are now open for Local restaurants and Online courses. Google Rich Cards was introduced during Google I/O in May.
Initially, it was launched for movies and recipe. But now Google has expanded it to Local restaurants and Online courses. For now, this is only available in the United States.
To check these card, try searching for [best New Orleans restaurants] and [leadership courses], for example. These rich cards are containing a new user interface, such as “carousels that are easy to browse by scrolling left and right, or a vertical three-pack that displays more individual courses,” Google said in a post.
Why should I create Google Rich Cards?
If you create Rich Cards. You have more chance to attract your customer. For a restaurant, users can swipe and chose restaurants, based on the recommendation by TripAdvisor, Thrillist, Time Out, Eater, and 10Best.
Also, If your website offers online courses, users can swipe through the available courses. You can test it by searching for sites like Coursera, LinkedIn Learning, EdX, Harvard, Udacity, FutureLearn, Edureka.
Do you need to include AMP HTML for Google Rich Cards?
No. AMP HTML is not required for Rich Cards. But, Google recommends to use it. AMP provides Google Search users with a consistently fast experience. Users consuming AMP’d content will be able to swipe near instantly from restaurant to restaurant or from recipe to recipe within your site.
When a user taps on your Rich Card will be taken near instantly to your AMP page. He will be able to swipe between pages within your site.
Also, Google has made few changes in their tools. So you can create Rich Cards more easily.
- The Structured Data Testing Tool displays markup errors. A preview card for Local restaurant content as it might appear on Search.
- The Rich Cards report in Search Console shows which cards across verticals contain errors, and which ones could be enhanced with more markup.
- The AMP Test helps validate AMP pages as well as markup on the page.