Google has started rolling out Intrusive Interstitials Mobile Penalty now. As confirmed by John Mueller and Gary Illyes from Google.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) January 11, 2017
As reported earlier, Pages with intrusive interstitials to rank low in Google search. Google started the process.
According to Google “To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”
This only impacts interstitials that are present when someone clicks from Google’s mobile search to your web page.
Here are examples of bad mobile interstitials.
- Showing a popup that covers the main content on the page. It can happen immediately after the user navigates to a page from the search results, or while they are looking through the page.
- Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
- Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.