According to the latest announcement, Google has acquired Orbitera. Orbitera is a startup that developed a platform for buying and selling cloud-based software.
We know that Google wants to compete with Amazon’s AWS, Salesforce and Microsoft enterprise services. Especially selling enterprise services in the cloud. So looks like the acquisition is the another step in this direction.
“This acquisition will improve support of software vendors on Google Cloud Platform. Also, it will provide customers with more choice and flexibility in today’s multi-cloud world,” Google said in a statement.
“Looking to the future, we’re committed to maintaining Orbitera’s neutrality as a platform supporting multi-cloud commerce. We look forward to helping the modern enterprise thrive in a multi-cloud world,” writes Nan Boden, head of global technology partners at Google.
“We recognize that both enterprise customers and ISVs want to be able to use more than one cloud provider. They have a way to conduct product trials and proofs of concept before building a full production deployment. All using their trusted SIs (System Integrators), resellers and normal sales cycles,” Boden notes.
“Orbitera has built a strong ecosystem of enterprise software vendors delivering software to many clouds. This acquisition will not only improve the support of software vendors on Google Cloud Platform but reinforces Google’s support for the multi-cloud world. We’re providing customers with more choice and flexibility when it comes to running their cloud environment.”
Firas Bushnaq and Brian Singer founded Orbitera. They wanted to focus on solving the most complex challenges that come with the shift of enterprise workloads moving to the cloud and created Orbitera, a SaaS-based Cloud Commerce Platform, in 2011.