Mobile-first index experiment by Google starts now

Mobile-first index experiment by Google starts now

Google has started his experiment with his indexing, called mobile-first index. It will now first look for a mobile version of a website to rank the site. It redirects to desktop version if there is no mobile version of your site.

Most people are searching on Google using a mobile device. However, Google ranking systems still look at the desktop version of a page’s content to check its relevance to the user. This can cause issues when the mobile page has less content than the desktop page.

This is due to the Google’s algorithms are not evaluating the actual page that is served to a mobile searcher.Google is testing it on a small scale yet. They have mentioned some recommendations as given below.

How to prepare for mobile-first index

If you have a responsive site, you don’t have to change anything. Also, if you have a dynamic serving site where the primary content and markup is equal across mobile and desktop, you shouldn’t have to change anything.

If you have a site configuration where the primary content and markup is different across mobile and desktop, you should consider making some changes to your site.

  • Make sure to serve structured markup for both the desktop and mobile version.
  • Sites can verify the equivalence of their structured markup across desktop and mobile. To do that type the URLs of both versions into the Structured Data Testing Tool and compare the output.
  • When adding structured data to a mobile site, avoid adding large amounts of markup that isn’t relevant to the specific information content of each document.
  • Use the robots.txt testing tool to verify that your mobile version is accessible to Googlebot. Also, see how to tell Google about the mobile version of your desktop page.
  • Sites do not have to make changes to their canonical links. Google will continue to use these links as guides to serve the appropriate results to a user searching on desktop or mobile.
  • If you are a site owner who has only verified their desktop site in Search Console, please add and verify your mobile version.

If you only have a desktop site, Google will continue to index your desktop site just fine. Even if we’re using a mobile user agent to view your site.

Also, if your mobile site is under construction, do not upload it in hurry. A  functional desktop-oriented site can be better than a broken or incomplete mobile version of the site. It’s better for you to build up your mobile site and launch it when ready.

A freelance Technical Writer, worked as a Software and Web Developer, a Product Support Specialist in World Wide Web, experienced in Digital Marketing and a Technical Journalist in computer publishing industry.