According to latest discussion, Google Chrome to Abandon Adobe Flash by the end of 2016. The discussion reads,
“Later this year we plan to change how Chromium hints to websites about the presence of Flash Player. By changing the default response of Navigator.plugins and Navigator.mimeTypes. If a site offers an HTML5 experience, this change will make that the primary experience.
Google will continue to ship Flash Player with Chrome. If a site truly requires Flash, Chrome will show a prompt at the top of the page. When the user first visits that site, Chrome will give them the option of allowing it to run for that site.”
“Today in many cases HTML5 provides a more integrated media experience with faster load times and lower power consumption. This reflects the maturity of HTML5. Its ability to deliver an excellent user experience.”
Google will continue to work closely with Adobe and other browser vendors to keep moving the web platform forward, in particular paying close attention to web gaming.
This means users can enable Flash content on site-by-site basis. However, once the user enables it, Chrome will remember to run Flash on the website on all future visits.
Some Important points About Google Chrome to Abandon Adobe Flash
- Flash Player will come bundled with Chrome, however its presence will not be advertised by default1.
- If a site offers an HTML5 experience, this change will make that the default experience.
- When a user encounters a site that needs Flash Player, a prompt will appear at the top of the page, giving the user the option of allowing it for a site.
- If the user accepts, Chrome will advertise the presence of Flash Player, and refresh the page.
- Chrome will honour the user’s setting for that domain on subsequent visits.
- To avoid over-prompting users, we will initially ship with a whitelist of the then top 10 sites (based on aggregate usage). This whitelist will expire after one year.
Google further adds, “Chrome will also be adding policy controls. So that enterprises will be able to select the appropriate experience for their users. It will include the ability to completely disable the feature.”
Only 10 sites would have Flash enabled by default. Those sites currently are.
Google Adwords has already announced, From 30th June 2016, you will not be able to upload ads built in Flash format to Google Adwords and DoubleClick Digital Marketing. From January 2nd 2017, Google will stop displaying all the ads in Flash format through Google Display Network or through DoubleClick.