Today, Google announced new changes in Mobile Search Results. Google has explained both the changes as given below.
Removing Mobile Friendly label from Google Mobile Search Results
2 years ago, google added a label called “Mobile Friendly” next to the mobile-friendly sites in the mobile search result. It helps users find pages where the text and content were readable without zooming and the tap targets were appropriately spaced. Now, around 85% websites meet these criteria. So Google has decided to remove Mobile Friendly label.
Note: Mobile-friendly criteria will continue to be a ranking signal.
You will still get the report for mobile usability report in Search Console. Also, Mobile friendly test will remain active, to help you to make your website more user and mobile friendly.
Pages with intrusive interstitials to rank low
Google has received many reports that many pages show intrusive interstitials to users. While the underlying content is present on the page and available for the index, content may be visually obscured by an interstitial. This is an example of poor user experience because users cannot easily access the information they were looking for.
According to Google “To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”
Some examples make content less accessible to a user
- Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
- Using a layout where the above-the-fold part of the page appears like a standalone interstitial. But the original content has been in line underneath the fold.
- Showing a popup that covers the main content on the page. It can happen immediately after the user navigates to a page from the search results, or while they are looking through the page.
Examples of interstitials that would not be affected by the new signal
Here are some examples of techniques that, used responsibly, would not be affected by the new signal.
- Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.
- Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that is behind a paywall.
- Banners that use a reasonable amount of screen space and are easily dismissible. For example, the app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space.
Like always, this new signal is amongst the hundreds of ranking signal. The intent of query remains the most important factor. So if a page has relevant content, it may rank higher than others.