In March, Google announced Data Studio 360. A product to help customers make charts, graphs, and other visualizations of their data.
Google announced a free version of Data Studio 360 for “individuals and small teams”. It’s a little shift that could shake up the market in a big way.
“One of the fundamental ideas behind Data Studio is that data should be easy to access by anyone in an organization. We believe that as more people have access to data, better decisions will be made,” writes Google in a blog entry.
The free beta version is not as strong as the paid product. But users can create up to five multi-page shareable and editable reports. You can connect to unlimited Data Sources and can view, edit and collaborate the report unlimited times.
For example, you can join Google Analytics data and Google AdWords data into a single report. It also integrates with Google BigQuery, its popular big data analysis tool in the cloud.
Google Data Studio can pull data from AdWords, Google Analytics, YouTube, BigQuery, Attribution 360 and Google Sheets for reporting. You can access the new product at datastudio.google.com. There is an overview of the tool and sample reports.
Data Studio also has an array of other features to help you customize how you present your data. You can use stylistic tools to design your reports to represent your specific brand.
There are also interactive data controls. Like a date picker and dynamic filters. Report editors can use it to make reports interactive for viewers.
Data Studio is similar to Microsoft’s PowerBI product. PowerBI allows normal business people make use of data without requiring a tech specialist.
It’s only available in the US at the moment. But Google will roll out Data Studio to other regions by the end of 2016.