Facebook News Feed algorithm changing once again. This brings good news for users and bad news for publishers.
Facebook to focus on posts that come from user’s family and friends. Which means you’ll soon see more posts from actual people. like your family, cousins or your college batch mates. Facebook believes this will allow users to spend more time on site.
The news feed changes could mean some publishers will see a decline in readership on Facebook. “A small amount but a noticeable amount,” said Adam Mosseri, the product manager who runs Facebook’s news feed. “Some publishers may go up, some publishers may go down, some publishers may go down more.”
What does it mean for Digital Marketing Experts? Well, if a publisher has the followers who share their story on their profile, they might not notice much of a difference. Those that rely on their official brand page will see the sharp decline.
He said Facebook wants to show users posts that those users want to see. “That is an opinion. That isn’t neutral. That’s not a political bias, but that is a bias and reflected in our decisions, so it will reflect in our ranking order,” Mr. Mosseri said.
Facebook News Feeds updates often. On an average, once a month over the last 2 ½ years. Many of the changes focus on making the feed less promotional and repetitive. Facebook generally discloses in broad terms when and how it has altered the formula.
“Our success is getting people the stories that matter to them most.” Reads a blog post from Facebook executive Adam Mosseri. “If you could look through thousands of stories every day and choose the 10 that were most important to you, which would they be? The answer is your News Feed.”
Mark designed Facebook on the idea of connecting people with their friends and family, which is still the driving principle of Facebook News Feed. Facebook top priority is to connect you to the people, places, and things.
Yet, Facebook has been prioritizing video. He even paying some media companies to produce the live video. Social Flow said that in the past 30 days videos reached eight times more people than other posts.