Facebook hires Adobe South Asia region MD Umang Bedi

Umang Bedi will be replacing Kirthiga Reddy.

Adobe South Asia region MD Umang Bedi

Facebook has appointed Adobe South Asia region MD Umang Bedi as Managing Director, India. He will lead Facebook in building and maintaining strategic relationships with top clients and regional agencies in the country.

Umang Bedi will be replacing Kirthiga Reddy. Kirthiga Reddy will return to the United States to take on a new role at the Facebook’s headquarters.

Adobe South Asia region MD Umang Bedi
Kirthiga Reddy


Umang has 20 years of leadership experience in sales, marketing, and partnerships. He successfully built teams and grew businesses for multinational companies. At Adobe, Bedi was responsible for growing their business in India. He was helping India grow to amongst the leading markets for Adobe.

“India is known for its great talent pool. We are  pleased to have Umang Bedi, a proven business executive to lead our business in India. I also want to wish Kirthiga the best in her new global role.”

“Kirthiga has played a huge and key role in building our India business from scratch. I know she will continue to deliver the same impact in the US.” said Dan Neary, Vice President, Asia Pacific, Facebook.

“Facebook is where people and businesses connect on mobile. There are around 150 million monthly active people in India. We see significant opportunities to help Indian business. Large and small, deliver against their business objectives in the mobile world,” he added.

Bedi said “I was thrilled to join Facebook. I was looking forward to working with the talented teams in India. To help brands and agencies grow their business on our platform. For me, it’s a promising opportunity to take apart in India’s digital growth. I can’t think of a better place to be at.”

Umang did his engineering from the University of Pune. He is an alumni of Harvard Business School. Also, he won the ‘40 Under Forty: India’s Hottest Business Leaders Award 2014’ in 2014.

Kirthiga is set to join the Global Accounts team at Menlo Park, CA. She will manage a set of global brands and also lead the emerging markets efforts globally for the Global Accounts team, which manages Facebook’s relationships with the world’s largest global advertisers.

“After six years in India building our operations and business, it’s hard to leave a team I now call family. The good news is that we will continue to work together. As I look ahead, I am excited about how well positioned our business is.”

“To grow from strength to strength with Umang’s leadership, and with my next opportunity to shape and drive our emerging markets strategy across some of the world’s biggest brands,” said Reddy.

Umang will start on Facebook in July 2016. Kirthiga will start her new role in August 2016.