Facebook canvas has launched, what’s new for marketers

Facebook Canvas
Image/ Facebook

Facebook launched a new product for marketers called Facebook Canvas. Canvas will allow brands to tell more with full screen ads.

Facebook users will see the ads in their feed and they can expand the ads to full screen, swipe it and can get more engaged with the ads.

Facebook Canvas
Image/ Facebook

“We made the creative community a priority when we designed and built Canvas. It’s a product that represents our commitment to creative craft and delivering the best mobile experience for businesses and people,” said Chris Jones, head of creative technology, Facebook Creative Shop.

What is Facebook Canvas?

Canvas is a full screen and mobile optimized experience, which can include image, video, text and links. Facebook wants

How to Access Facebook Canvas

Canvas is already listed under Publishing Tools.

If you have already created a canvas using Facebook Power editor, Canvas should be listed under publishing tools. Means you can access canvas through Facebook Power editor as well.

But if you still want canvas to be available under your publishing tools, you need to request Facebook for the access.

is it a paid feature?

No, Facebook Canvas is absolutely free for marketers. They can use it like before and pay for their campaign only like earlier.

According to Zack Hendlin, a Facebook product manager “All the objectives and delivery that already work for ads on Facebook will continue to work here.” “We don’t charge by the number of things you put in a Canvas. You build it in the same way you would build a video or a photo or any other post, and it’s ranked in the same way as everything else.”

Official guide to use Facebook Canvas is available here by facebook.

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A freelance Technical Writer, worked as a Software and Web Developer, a Product Support Specialist in World Wide Web, experienced in Digital Marketing and a Technical Journalist in computer publishing industry.