According to latest report by WSJ, Facebook is developing a standalone Camera app to encourage users to create, and share, more photos and videos. The app is still in early stage. For now it opens to a camera and has a designated live streaming feature.
A prototype of the app developed by Facebook’s “friend-sharing” team in London opens to a camera. Similar to disappearing photo app Snapchat, the people said. Another feature allows a user recording video through the app to begin live streaming. People familiar with the matter said the camera app under consideration is also intended to spur creation. The content could then be shared to Facebook or its other properties, including Instagram.
Original sharing of personal stories dropped 21 percent year over year as of mid-2015. Posts about public information like news articles increasing. Facebook said “the overall level of sharing has remained not only strong, but similar to levels in prior years.”
Facebook has tried several tactics to encourage more of these posts. Such as an “On This Day” feature launched last year that brings up memories from past years. Reminders about special occasions like Mother’s Day. Facebook has also prompted users to post the most recent photos and other recently accessed content from their phones.
Facebook photo sharing app called Moments, which lets groups share photos. But with this new step Facebook seems to be competing with Snapchat. Snapchat users can send photos and videos with its Story feature.
In 2014, Facebook launched Slingshot, an app similar to Snapchat. Slingshot was supposed to encourage users to share more pictures. But the app was failed to live up to expectation.
We have not heard anything from Facebook yet. We are in touch with their team, and will update the thread as we get any official update. If we missed anything, please add it in comment.