Facebook acquired Masquerade recently. The app that lets you take selfie with real time face editing and adding effect. There is no official information about the amount yet.
News was confirmed by Eugene Nevgen, Masquerade’s CEO, in a blog post which includes “we’re excited to join forces with Facebook and bring the technology to even more people. Within Facebook, we’re going to be able to reach people at a scale like never before. For starters, we’ll be able to bring our technology to Facebook’s audience of nearly 1.6 billion people. This is a scale of audience we never imagined was possible.”
He also added that their team will work with Facebook to integrate the technology, but the app will remain standalone in Playstore and Apple store, so people can continue to enjoy the product.
Expert in market were not surprised by this news. Since the time of Facebook tried to buy Snapchat and failed. Snapchat is now processing millions of videos everyday now, and last year they added live filters last years.
Facebook, in a statement, said that the Masquerade buyout will help it “bring even more creative tools to Facebook, and help extend this work to video.”