Microsoft plans to encrypt Bing searches by default

Bing To Encrypt Searches By Default
Bing To Encrypt Searches By Default

In a recent announcement, Microsoft plans to encrypt Bing searches by default. Bing will begin encrypting their searches over TLS. This means that traffic originating from Bing will increasingly come from https://www.bing.com as opposed to http://www.bing.com.

Microsoft plans to encrypt Bing searches by default

This started this summer and with this move to encrypted search by default we will continue to pass along a referrer string so that marketers and webmasters will be able to identify traffic as coming from Bing. However, to further protect our users’ privacy, we will not include the used query terms. Duane Forrester, Sr Product MANAGER, Bing, said.

“While this change may impact marketers and webmasters, we believe that providing a more secure search experience for our users is important. “

You will still get referrer strings to identify traffic as originating from Bing. But after this change, it will not display query term. Limited query term data will be provided to various Microsoft tools, including the Search Query Terms Report, Universal Event Tracking, and Bing Webmaster Tools.

According to Bing, you can get “limited query term data” from these sources.

SHARE
A freelance Technical Writer, worked as a Software and Web Developer, a Product Support Specialist in World Wide Web, experienced in Digital Marketing and a Technical Journalist in computer publishing industry.