In a recent announcement, Microsoft plans to encrypt Bing searches by default. Bing will begin encrypting their searches over TLS. This means that traffic originating from Bing will increasingly come from https://www.bing.com as opposed to http://www.bing.com.
This started this summer and with this move to encrypted search by default we will continue to pass along a referrer string so that marketers and webmasters will be able to identify traffic as coming from Bing. However, to further protect our users’ privacy, we will not include the used query terms. Duane Forrester, Sr Product MANAGER, Bing, said.
“While this change may impact marketers and webmasters, we believe that providing a more secure search experience for our users is important. “
You will still get referrer strings to identify traffic as originating from Bing. But after this change, it will not display query term. Limited query term data will be provided to various Microsoft tools, including the Search Query Terms Report, Universal Event Tracking, and Bing Webmaster Tools.
According to Bing, you can get “limited query term data” from these sources.
- Search Query Terms Report in the Bing Ads UI or API
- Adopt Universal Event Tracking
- In Bing Webmaster Tools search reports