Bing Ads introducing shared budget across many campaigns. Bing Ads announced that they are working on the feature and will soon add the feature in Bing Ads.
Like in AdWords, advertisers will be able to apply a single budget to some or all campaigns in an account. Shared Budgets can be helpful for optimizing spend by automatically redistributing unused daily budget. From low-spending campaigns to ones that have the ability to gain more clicks with more budget.
If you are an advertiser with a fixed budget, Shared budget can help you. You can keep one campaign from having money left to spend while another hits its budget cap before the day ends.
Here is a piece from the blog post.
“Say you have a budget of $20 to use between two campaigns every day. On a given day, Campaign A spends only $8 (of its $10 budget) because it got fewer impressions and clicks than usual. Using Shared Budget, if Campaign B is performing well, Bing Ads will automatically allocate that unutilized $2 to Campaign B. This will increase the chances of that unutilized budget being used to send you more traffic.”
Shared Budgets will be included in the Shared Library and is being developed for the web UI, API, Editor and mobile apps on iOS and Android.
Benefits of Using Shared Budget
- Have a single budget that can be used by all campaigns under or by a subgroup of campaigns under an account.
- It will reduce time, that we spend on manual calculation how to divide budget.
- Optimize your unutilized budget by having Bing Ads automatically divide remaining budget to campaigns that are performing well.
You can have early access to Shared Budgets. Bing is inviting users to take part in the pilot. Drop an email to [email protected] or by contacting your Account Manager.