Bing Ad Policy Update: Blocking Tech Support ads

Bing Ad Policy Update

Microsoft has updated its Bing’s global ad policy. It will no longer accept advertising from third-party tech support companies. The change will affect global market where Bing Ads is available.

Bing Ads disallows the promotion of third party online technical support services to consumers because of serious quality issues that can impact end user safety.

In a blog post, Liz Walsh, demand quality project manager for Bing Ads, said. “This policy change reflects Microsoft’s commitment to lead the industry in providing a safer experience for all of our end users, including populations most vulnerable to online scams and other fraud activities.”

According to Bing, it had blocked more than 15 million ads and 25,000 sites for third-party tech support scams — more than any other group of bad actors. These ads are often written to look like they are from the tech companies themselves.

The new Bing policy states that “Advertisers may not promote online technical support to consumers for products or services that the advertisers do not directly own.” And “Advertisers must not claim to provide a service that can only be provided by the actual owner of the products or service advertised.”

In 2014, Federal Court Orders Tech Support Scammers to Pay More Than $5.1 Million.

If you’re not aware of these scammers, here is how it works. They take remote access to your computer with your permission. Then they create issues in your system. They even inject malware to your system and then charge you to fix these issues.

Recently, Google has also updated his AdWords policy to handle payday loan scammers. It has announced that as of July 13, 2016, it will ban ads for payday loans and some related offerings to protect consumers from deceptive or harmful financial products.

Also, I have noticed that such ads don’t appear on Google as well. Though Google never declared it officially, if they have blocked them or not.

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A freelance Technical Writer, worked as a Software and Web Developer, a Product Support Specialist in World Wide Web, experienced in Digital Marketing and a Technical Journalist in computer publishing industry.