Google has officially rolled out AMP pages in organic search results around the world. We reported this last month, and now the changes are happening officially.
Google introduced Accelerated Mobile Pages (AMP) technology to make web faster for everyone. In February, Google added support for AMP by including a “Top Stories” carousel consisting entirely of pages developed with AMP technology.
In past, Google said it would be including AMP pages in the regular set of organic search results. Today they launched it officially.
“Today, the median time it takes for an AMP page to load from Google Search is less than one second. Beyond just saving you time with fast loading pages, AMP will also save you data. AMP pages on Search use 10 times less data than the equivalent non-AMP page”. Said David Besbris, VP Google Search in a blog post.
Now when you search on your mobile device, you’ll see a label that indicates a page is AMP’d. This doesn’t change Search results but will show you which sites have pages that are ready to load lightning fast.
Google have over 600 million AMP documents created by sites such as eBay (US), Reddit (US), Shopify (CA), Konga (Nigeria), WikiHow (US), Cybercook (Brazil), Skyscanner (UK), and many more from all over the world (232 locales and 104 languages). These pages cover retail, travel, recipe, general knowledge, and entertainment.