AMP not a ranking signal yet: Google

AMP is not a ranking signal

John Mueller, Google Webmaster Trends Analysts, has confirmed that AMP is not a ranking signal, yet.

In his recent hangout he confirmed the news. He said

Is AMP a ranking signal? At the moment, it is not a ranking signal.

It is obviously one way to make mobile friendly pages, so that might be an option where you do that. I’ve already seen some web sites where they’ve moved the whole web site to the AMP format. Obviously that is mobile friendly setup so it kind of picks up the mobile friendly thing. But just AMP itself is not something that we have a ranking signal at the moment.

Here is the Hangout video, video will start at the 15:50 where he said this, but you can watch complete hangout to gain more information about this update

But he did not mention that AMP will not be a signal for search engine ranking. So you still have to check if your site respects AMP.

For now, AMP is in top news search box. But Google has plan to expand it, which means, it will be a ranking signal in upcoming months.

In case you are not aware, Google has introduced AMP pages on this Wednesday for mobile. Though it only appears for only those searches that show the carousel in your mobile search.

Quick Recap of AMP by Google

Google has introduced Accelerated Mobile Pages (AMP) for faster and effective browsing on mobile. Pages created with AMP have 4 time faster loading time with 10 times less data in comparison to non-AMP pages.