Using websites with social media aspects can help drive more traffic to your own site. You need a great content strategy to see a large boost in numbers. Before you start working on your strategy, however, you need to decide which sites you’ll use. The following 10 sites will enable you to reach millions of people.
Twitter’s website and mobile app limits posts to 140 characters, so you don’t have a chance to say much to your audience. However, the platform is perfect for sharing links to content on your site.
Recently, Twitter stopped including photos and links as part of its 140-character limit. This change makes it easier to tease readers with quotes and questions that make them curious about your link.
Reddit has become one of the most popular ways for people to share and comment on web content. Reddit has about 542 million users, which makes it one of the largest social media platforms in the world. However, you have to know how to use the site correctly before you can drive traffic to your site.
Finding an appropriate subreddit is one of the most important steps to using Reddit well. A subreddit is a forum dedicated to a specific topic. You can find subreddits on almost any topic. By sharing your content in the right forum, you reach an audience that has already shown an interest in your topic. If you go off-topic, you can expect Reddit users to downvote your posts. With too many downvotes, no one will pay attention to your account.
Wikipedia may not seem like an obvious way to drive traffic to your website, but it can play an important role in your social media campaign. Once you get your website or company listed through Wikipedia, potential visitors know that you have a legitimate organization.
Think of Wikipedia as a way to grow your internet credibility.
Analysts expect Facebook to reach 2 billion active users by the end of 2017. Did you know that more than 25 percent of the world’s population uses Facebook regularly? Considering how many people, companies, and groups rely on the platform, you have to use it as part of your social media marketing strategy.
Facebook lets you pay a small fee to boost your post visibility. Large companies often get good results from paid posts. Small businesses may be able to find other ways to use their money.
Instead of giving Facebook money, create informative, fun posts that make people interested in your brand. Getting people to share and like your posts can lead to a snowball effect that can drive traffic to your website.
Pay attention to who follows you on Facebook. If you recognize industry influencers, reach out to them to see if they’ll share your content. You can also ask them to link to your content from their websites. With enough effort, connecting with people on Facebook can help you build a link portfolio that gives your website a higher position on search engine results pages (SERPs).
Making videos can help you connect with audiences who prefer watching content instead of reading. Plus, videos give you a way to add character to your brand. You can make serious videos, instructional videos, and funny videos. The more creative you get, the better your audience will respond.
The social aspect of YouTube also plays an important role in driving traffic to your site. Interact with people who post comments on your videos. Encourage them to visit your site so that they can find more information on subjects that interest them.
Making a successful video requires work. Snapping a picture and posting it to Instagram, however, doesn’t take much effort at all. Instagram makes it simple for you to take photos of what you’re doing now and post those photos for your fans to view.
Marketing professionals often use sites such as Instagram to introduce consumers to new products, get people excited about upcoming events, and make their brands seem more personal.
To get the best results, you should support other companies in your industry, use hashtags, and include links to your website. If you post a picture of new shoes that your company recently designed, you should add a link to the location where fans can buy similar items or learn more about your other products.
Snapchat started as an app designed to let people communicate with each other, but it has evolved into a social media platform where accounts can accumulate thousands of followers. Today, Snapchat uses social features similar to those that you’ll find on Instagram. Some people, however, prefer using Snapchat, so you should make sure your brand is present on both apps.
Pinterest has about 150 million active users, so it’s considerably smaller than platforms such as Twitter, Facebook, and Instagram. Despite that reality, some analysts find that Pinterest pins are about 100 times more shareable than tweets.
Pinterest has two great features. First, Pinterest lets you post distinctive images, including infographics, that can drive more people to your website. Second, Pinterest lets you pin images that you find on the web, which helps identify you as an expert who has a legitimate interest in topics such as fashion, floral arrangements, and anything else related to your website.
Google has turned into much more than a search engine. Today, Google posts information about local businesses to help consumers find places that interest them. The posts often include customer reviews, contact information, and hours of operation.
You can get more from Google by using local keywords, including useful information about your business, and encouraging customers to post reviews.
Any Site With a Comment Section
Comment sections create useful spaces for companies to interact with existing and potential customers. The next time a website mentions your business in an article, get involved in the comments to tell people more about your organization. Make sure you include a link to your website so that readers can visit your site easily.
Plenty of sites can help you drive traffic to your own website. Start with the 10 options presented above to see your traffic grow while your company gains popularity and authority.